Surf | Foil | Kite | Wing | Paddle
“Scan the product” is a series of short videos explaining how we built our product ranges and their characteristics.
These essentials are weapons against the elements. They are designed to make you ride and surf longer in total comfort, whether it’s to fight the cold, the wind or UV rays.
You can ride without, but you’ll always feel better with them!
Join the WOMANERAS and get out there.
“Being part of this story with so many
amazing and inspiring women motivates me
to want more and more.”
– Marcela Witt
Before, looks were one of the most important factors if you wanted to succeed as a woman.Now, performance is much more significant.
There’s a lot more respect and opportunities opening up for us. In fact, it should be normal for everyone to be considered in sports. Past generations and even still today’s have had to fight to get the same Prize Money and recognition as men. It’s not perfect yet, and there’s room for improvement, but it’s a good start.
Women bring a certain finesse and creativity that enriches the riding world. I’m convinced that the future will be increasingly inclusive, with great opportunities for all those who dare. It’s the woman era!
It took me a while to confidently believe that I belonged in the water. Once I did, it influenced how I held myself on land more than I could have ever imagined.
As a woman, it’s for sure challenging sometimes. But the top woman in the world is doing such a great job pushing the limits and changing the narrative on what women surfers are. So rather than focusing on what men think about us, I choose to focus on how hard we, women of the seas, are working to push women surfing forward. What the women did at pipeline earlier this year has inspired me so much and expanded the thoughts I had for myself!
I’d rather focus on the positives and the opportunities ahead. More and more communities are created by women for women, with the purpose of believing in our place in our oceans. That just fills my soul so much! It is so inspiring.
To perform, it’s more about striking a balance between motivation, technique, strength, flexibility, experience, mindset, being well-surrounded, etc. The important thing is to feel like you belong and to feel good there. As far as I am concerned, I belong on the wave.
Early on, I had to fight for waves, for respect, and for space in a lineup that wasn’t always welcoming. I’ve had moments of frustration—getting overlooked, underestimated, or dismissed—but those moments also made me stronger.
Women in action sports bring more than just talent. We bring resilience. We bring community. We bring change. We push through the doubts, support each other, and demand the same respect and opportunities as men.
But beyond strength, there’s something undeniably beautiful about the way women move in sport. There’s a grace, a flow, an artistry that is uniquely ours. Whether it’s the way we draw lines on a wave, the way we navigate risk with instinct and intuition, or the way we balance power with elegance—femininity in sport is not a weakness, it’s a force.
The future is ours to take. More women are charging bigger waves, claiming more space, and rewriting the rules. We’re not asking to be included anymore—we’re already here, and we’re not going anywhere.
But what about being a woman in this sport? Sometimes, I wonder if it is harder to get on the podium or to be respected. We are not only judged on our performances, but also on our clothes, our bodies, the way we talk, with whom we socialize, our sexual choices, and even how we spend our money.
We are a minority in this sport, although not for being more fragile or because we chose different sports than people expected when we were children. The first marathon took place in 1896, but no women were allowed to participate. It took almost a hundred years for that to happen. The first woman only participated in a marathon in 1967, but she did not mention her gender when she signed up. It is only in 1972 that women were allowed to take part in the marathon events.
Like Athenian women who were forbidden to participate in any sporting event as competitors or spectators (under death penalty), we were supposed to dedicate ourselves to our household, husband, and children.
In 2021, we are still far from equality in sports, from being respected to getting paid equally, and that is because of our gender. We have progressed a lot lately, and we are slowly but surely making room for ourselves. Several sports already offer the same prize money, like in tennis or surfing.
This sport made me a much stronger and more independent person. I have travelled around the world as a kiteboarder, and I feel the joy and pain of being a woman in the water. And in the end, after all, it’s beautiful!
This is just the beginning and being part of this story with so many amazing and inspiring women motivates me to want more and more.
Women in the riding world bring aesthetics into the sport. Often less physical but more technical, their tricks are more fluid and prettier.
The very first “OFF THE LIP” Canadian groms surf circuit is here, located in Tofino, British Columbia! Here at MANERA, we are passionate about supporting youth in their surfing, progressing their skills and knowledge through competitive surfing, mentors, friendships, and more!
Here are the official SUPER GROM Winter dates for 2025🏆
March 8 & 9th
April 12 & 13th (The final, subject to change)
U10 | U12 | U14 | U18| Open
You can register for any of the three events; however, for the overall championship rankings, the competitor who has participated in all 3 events most likely will have higher points in the circuit. At the end of all 3 events the champion of each division will be crowned.
Manera was proud to be apart of “All Spruced Up”, a film focused on highlighting a group of dedicated female surfers in the Pacific Northwest region. The PNW is known for beautiful scenery and empty waves, but that comes with the cost of harsh terrain and challenging wave conditions practically year round. These for women showcase what it means to be dedicated surfers on the Oregon coast. Manera worked with a new retail partner Nehalem Surf Shop to bring the local surf community together for a very special evening!
Athletes – Jen Yih (@jenniferyih) Sophia Knox (@kookwithakamera) Kelly White (@wonderingpinecone) Toni Aguiar (@_toniaguiar)
The girls will be premiering the film at the Queen of the Point surf and film event in Canada! Make sure to check it out!
The new SEAFARER brings us back to the essentials. The range has also been expanded, with new models and thicknesses. It has everything you’re looking for, and more.
The SEAFARER brings us back to what makes a good wetsuit- nothing more, nothing less: warmth, comfort, durability. It’s a no-bullshit wetsuit with MANERA’s renowned fit and construction.
If you are looking for a high-performance wetsuit at an affordable price, this is the right choice.
Available in mens, womens, and grom styles in a variety of styles and thicknesses, we guarantee you’ll find the suit for you.
Key Features:
Building the Revolution, an “International Community of Surf Shop Supporters”, came together with MANERA’s Sales and Marketing Manager, Austin Benke, to talk all things wetsuits and supporting local shops. Watch the podcast below to learn more!
“To protect and maintain this friendly ecosystem, Manera has stayed true to the local shop model for our sales approach. Selling direct or going through corporate outlets would eliminate part of what the brand cherishes. The knowledge of true practitioners is invaluable, and that is why each MANERA product is only sold through a specialty shop or website. That way, everybody can get the best expertise and advice from someone who is in the water every day.” – Building the Revolution
Ever wondered about the inner workings of the Surf Industry? Curious about the perspectives of surf shop owners, buyers, and brand executives? Interested in the creative visions of shapers as they envision the future of surfing? Then check out Building the Revolution! “Each episode, we egage with different personalities from the surf industry to provide you with the freshest insights. Join us as we explore the dynamic world of surfing from various angles.”
Why don’t we sell our products on manera.com?
Local shops are the keystone of our sports.
Tight-knit communities frequently blossom and prosper around them: local events, comps, test days, local rippers first sponsor, happy and well-advised customers…
Picture the tropical smell of wax, endless rows of gleaming boards, hangers overflowing with new wetsuits, these are welcome sensations upon entering a shop and chatting with the hipster salesman about the newest gear available.
It is all an experience, not solely a transaction. Don’t you want kids in 20 years’ time to walk in and experience these shops the way we all did?
Our sports are fragile ecosystems, and skipping over local shops in the name of profit and margin is a short-term game. This is why we don’t sell direct, and 100% of our products are sold through retailers.
More than a sales strategy, it is a commitment to our culture.
SUPPORT YOUR LOCAL SHOP.
Source: STAB Mag
“after filming the above edit Scobey Hotel, he broke his leg doing an air reverse at his ‘local shitty beachbreak’.”
“ “It was rough,” he tells me. “I’ve had a bunch of other injuries before, just ligament tears and stuff like that, but getting healthcare here is crazy. I rolled into the hospital at first, and they told me I was fine. I was like, “There’s no way, I’m in so much pain.” Then the ortho calls me and they’re like, “Yeah, you need surgery right now.” It was a rough two months in bed, I couldn’t move at all.”
Braiden has actually spent a significant portion of his surfing life battling physical ailments, as he was diagnosed with ankylosing spondylitis at 19 years old.
Despite having a name which sounds like a Dr. Seuss villain, ankylosing spondylitis is actually a sort of arthritis located in the spine, which can sometimes cause the vertebrae to fuse, leading to immense pain.
“I had all these kind of weird symptoms right off the bat. My knee blew up and I couldn’t walk for five months and my shoulder stopped working and all this stuff started happening. I was going in and out of doctors for literally six months trying to figure out what it was, and then they finally diagnosed me. I was out of the water for a year and a half dealing with that. Then, I’ve had recurring injuries, I think partially because it was always hard to get back to a hundred percent. I still deal with it.” “
“ “I’ve actually used psilocybin, just little microdoses, to keep my mind clear — because I definitely get gnarly anxiety here and there and depression with injuries. I’ve really noticed that stuff helps. It’s just a restart on the system a little bit, like a refresher.”
The undertones of this psychedelic dabbling are present in the above claymation scenes, which Braiden says he crafted during his most recent stint out of the water. As we’ve heard from many others, it was more difficult than expected.
“I’ve always been drawn to all the Volcom stuff, and then Dane put out that Andrew Doheny part a little bit ago, and they were playing with the claymation. I’ve always wanted to play with it and see. It’s a lot tougher than I thought,” he laughs.
“In total, I put in maybe 15 plus hours over time. At the start, it was like four hours of just complete learning and not doing anything, then another four hours to properly get it kind of framed up of how I wanted it, and then probably another four hours of doing it correctly.” “
“ Last Friday, he premiered the film in the ballroom of the Royal Lahaina Resort — one of the only hotels in Maui who is housing strictly residents who have been displaced by the Lahaina fires.
“150 plus people came out, and we raised almost five grand,” he says, proudly. “I grew up here, so I know a lot of people that got displaced and lost stuff. I know a lot of people aren’t seeing the money from a lot of these things, so I’ve just been divvying it up and sending it to families that I know.” “
Make sure to check out the edit above, and a huge congratulations to team rider, Braiden!
