Surf | Foil | Kite | Wing | Paddle
Dylan Graves, a new member of the MANERA family, and Tim Latte went on one heck of a strike mission deep into the Arctic Circle. Their film, “pretty FAR NoRtH; Norway”, takes us on their journey to score waves despite the insane conditions: 3.5-hour days. Polar nights. Frozen tundra. This is the beauty…and the brutal reality, of surfing in the Barents Sea.
When the industry standard is to develop 2D patterns and try to fit it on a 3D body, we decided to break new ground and take the opposite direction.
We use computer design to model good-fitted wetsuits in 3D, then we employ an innovative software that converts it into a precise 2D pattern for the factory.
When we decided to create our first wetsuit, we basically had two choices:
Option #1
Buy/create a basic design at the factory we were working with.
But our passion is not to put our logo on a standard product.
Option #2
Buy/create a basic design at the factory we were working with.
But our passion is not to put our logo on a standard product.
Option #3:
3D design software. Once the first prototype was assembled and put on, we realized how fantastic a process we had.
The 3D Design concept is hard to imagine, because a finished wetsuit is always in three dimensions once assembled.
Our process works just the opposite of the traditional way: we virtually draw the wetsuit on a 3D body, then our software automatically translates this data into 2D so that the factory can read the files and cut the panels.
The new SEAFARER brings us back to the essentials. The range has also been expanded, with new models and thicknesses. It has everything you’re looking for, and more.
The SEAFARER brings us back to what makes a good wetsuit- nothing more, nothing less: warmth, comfort, durability. It’s a no-bullshit wetsuit with MANERA’s renowned fit and construction.
If you are looking for a high-performance wetsuit at an affordable price, this is the right choice.
Available in mens, womens, and grom styles in a variety of styles and thicknesses, we guarantee you’ll find the suit for you.
Key Features:
Building the Revolution, an “International Community of Surf Shop Supporters”, came together with MANERA’s Sales and Marketing Manager, Austin Benke, to talk all things wetsuits and supporting local shops. Watch the podcast below to learn more!
“To protect and maintain this friendly ecosystem, Manera has stayed true to the local shop model for our sales approach. Selling direct or going through corporate outlets would eliminate part of what the brand cherishes. The knowledge of true practitioners is invaluable, and that is why each MANERA product is only sold through a specialty shop or website. That way, everybody can get the best expertise and advice from someone who is in the water every day.” – Building the Revolution
Ever wondered about the inner workings of the Surf Industry? Curious about the perspectives of surf shop owners, buyers, and brand executives? Interested in the creative visions of shapers as they envision the future of surfing? Then check out Building the Revolution! “Each episode, we egage with different personalities from the surf industry to provide you with the freshest insights. Join us as we explore the dynamic world of surfing from various angles.”
Why don’t we sell our products on manera.com?
Local shops are the keystone of our sports.
Tight-knit communities frequently blossom and prosper around them: local events, comps, test days, local rippers first sponsor, happy and well-advised customers…
Picture the tropical smell of wax, endless rows of gleaming boards, hangers overflowing with new wetsuits, these are welcome sensations upon entering a shop and chatting with the hipster salesman about the newest gear available.
It is all an experience, not solely a transaction. Don’t you want kids in 20 years’ time to walk in and experience these shops the way we all did?
Our sports are fragile ecosystems, and skipping over local shops in the name of profit and margin is a short-term game. This is why we don’t sell direct, and 100% of our products are sold through retailers.
More than a sales strategy, it is a commitment to our culture.
SUPPORT YOUR LOCAL SHOP.