Stay WOMANERA


A WOMANERA’s mission is to inspire.
Inspire a grom to take her first kiteboarding lesson.
Inspire a young woman to surf her first wave.

Join the WOMANERAS and get out there.

“Being part of this story with so many
amazing and inspiring women motivates me
to want more and more.”

– Marcela Witt

JULIETTE LACOME

I find that women in surfing, or indeed in any water sport, have taken on a much more important role than they did a few years ago.

Before, looks were one of the most important factors if you wanted to succeed as a woman.Now, performance is much more significant.

There’s a lot more respect and opportunities opening up for us. In fact, it should be normal for everyone to be considered in sports. Past generations and even still today’s have had to fight to get the same Prize Money and recognition as men. It’s not perfect yet, and there’s room for improvement, but it’s a good start.

MÔ CHAUVIN
 

In the water, we’re all united by the same passion, the same energy that drives us to surpass ourselves and live each moment to the fullest.

Women bring a certain finesse and creativity that enriches the riding world. I’m convinced that the future will be increasingly inclusive, with great opportunities for all those who dare. It’s the woman era!

SANNA HORVALLIUS

It took me a while to confidently believe that I belonged in the water. Once I did, it influenced how I held myself on land more than I could have ever imagined.

Our oceans hold a lot of space for anyone who is willing to invest time, no matter how you do it.  It’s common ground. For me, it is not so much about what gender you are, but rather what attitude you have.

As a woman, it’s for sure challenging sometimes. But the top woman in the world is doing such a great job pushing the limits and changing the narrative on what women surfers are. So rather than focusing on what men think about us, I choose to focus on how hard we, women of the seas, are working to push women surfing forward. What the women did at pipeline earlier this year has inspired me so much and expanded the thoughts I had for myself!

I’d rather focus on the positives and the opportunities ahead. More and more communities are created by women for women, with the purpose of believing in our place in our oceans. That just fills my soul so much! It is so inspiring.

JUSTINE DUPONT

For me it isn’t a question of men or women, it’s more a question of will.

To perform, it’s more about striking a balance between motivation, technique, strength, flexibility, experience, mindset, being well-surrounded, etc. The important thing is to feel like you belong and to feel good there. As far as I am concerned, I belong on the wave.

MIA MCMAHON

Being a woman in surfing has meant constantly proving I belong.

Early on, I had to fight for waves, for respect, and for space in a lineup that wasn’t always welcoming. I’ve had moments of frustration—getting overlooked, underestimated, or dismissed—but those moments also made me stronger.

Women in action sports bring more than just talent. We bring resilience. We bring community. We bring change. We push through the doubts, support each other, and demand the same respect and opportunities as men.

But beyond strength, there’s something undeniably beautiful about the way women move in sport. There’s a grace, a flow, an artistry that is uniquely ours. Whether it’s the way we draw lines on a wave, the way we navigate risk with instinct and intuition, or the way we balance power with elegance—femininity in sport is not a weakness, it’s a force.

The future is ours to take. More women are charging bigger waves, claiming more space, and rewriting the rules. We’re not asking to be included anymore—we’re already here, and we’re not going anywhere.


MARCELA WITT 

Passion, dedication, persistence, emotional balance, patience … These are some of the qualities an athlete needs to strive for.

But what about being a woman in this sport? Sometimes, I wonder if it is harder to get on the podium or to be respected. We are not only judged on our performances, but also on our clothes, our bodies, the way we talk, with whom we socialize, our sexual choices, and even how we spend our money.

We are a minority in this sport, although not for being more fragile or because we chose different sports than people expected when we were children. The first marathon took place in 1896, but no women were allowed to participate. It took almost a hundred years for that to happen. The first woman only participated in a marathon in 1967, but she did not mention her gender when she signed up. It is only in 1972 that women were allowed to take part in the marathon events.

Like Athenian women who were forbidden to participate in any sporting event as competitors or spectators (under death penalty), we were supposed to dedicate ourselves to our household, husband, and children.

In 2021, we are still far from equality in sports, from being respected to getting paid equally, and that is because of our gender. We have progressed a lot lately, and we are slowly but surely making room for ourselves. Several sports already offer the same prize money, like in tennis or surfing.

I have seen more and more women in the water. I feel we are breaking down many barriers, but we still have a long way to go.

This sport made me a much stronger and more independent person. I have travelled around the world as a kiteboarder, and I feel the joy and pain of being a woman in the water. And in the end, after all, it’s beautiful!

This is just the beginning and being part of this story with so many amazing and inspiring women motivates me to want more and more.

CHARLOTTE CONSORTI

Women are just as committed. They ride the same storm, the same waves, the same gusts, but they will always set themselves apart with this hint of softness that emanates from them.

Women in the riding world bring aesthetics into the sport. Often less physical but more technical, their tricks are more fluid and prettier.

Upcoming: OFF THE LIP Canada Super Grom Comp

 The very first “OFF THE LIP” Canadian groms surf circuit is here, located in Tofino, British Columbia! Here at MANERA, we are passionate about supporting youth in their surfing, progressing their skills and knowledge through competitive surfing, mentors, friendships, and more!

Here are the official SUPER GROM Winter dates for 2025🏆

March 8 & 9th
April 12 & 13th (The final, subject to change)

U10 | U12 | U14 | U18| Open

You can register for any of the three events; however, for the overall championship rankings, the competitor who has participated in all 3 events most likely will have higher points in the circuit. At the end of all 3 events the champion of each division will be crowned.

Don’t miss the upcoming BING Demo Day!

Bing Surfboards was founded in 1959 by Bing Copeland in the South Bay of Los Angeles. The original storefront was right on the strand in Hermosa Beach. It was quite small, with about 15-20 boards in the showroom and the shaping rooms were in the back just behind the register. Back then we didn’t sell any type of clothing or accessories, just surfboards. We have never carried any big-box wetsuit brands. When we first learned about MANERA and its line of products, it seemed like a great fit for a wide range of consumers looking for high-quality wetsuits and accessories. We also appreciated the minimalist branding and clean color palette used on everything. Once we were shown the history and design process that MANERA has, it was a done deal. We knew they’d be great partners.” 

Demo Details

The second round of “San O Sundays” is just around the corner, so mark your calendars! We’ll have over 20 boards to ride, pit crew @condorthefish and @greylockwoodphoto will be on hand to answer any questions and get you dialed, plus the whole thing is 100% FREE. 

Sunday, February 23rd 7am – 12pm

First come first serve, must have a credit card & ID to shred.

@ Four Doors, San Onofre

Building the Revolution: Manera & Dane Reynolds Back Core Surf Shops

MANERA AND DANE REYNOLDS ARE FOCUSED ON SUPPORTING SURF SHOPS.

Partnering with pro surfer and surf shop owner Dane Reynolds, Manera is doubling down on our mission to preserve the core surf retail community. As we move into 2025, our focus remains on fostering organic growth, deepening retail partnerships, and promoting sustainability. In an interview with Building the Revolution, Manera’s Sales and Marketing Manager, Austin Benke, discusses why the brand prioritizes surf shops, its plans for the future, and how it aims to uphold its values in an evolving industry.

Dane Reynolds X Manera

MANERA in the PNW: The All Spruced Up Premier

@nehalemsurfworks

Manera was proud to be apart of “All Spruced Up”, a film focused on highlighting a group of dedicated female surfers in the Pacific Northwest region. The PNW is known for beautiful scenery and empty waves, but that comes with the cost of harsh terrain and challenging wave conditions practically year round. These for women showcase what it means to be dedicated surfers on the Oregon coast. Manera worked with a new retail partner Nehalem Surf Shop to bring the local surf community together for a very special evening! 

MANERA x Nehalem Surf Works

Athletes – Jen Yih (@jenniferyih) Sophia Knox (@kookwithakamera) Kelly White (@wonderingpinecone) Toni Aguiar (@_toniaguiar) 

The girls will be premiering the film at the Queen of the Point surf and film event in Canada! Make sure to check it out!

MANERA: Back to Essentials- The NEW Seafarer

The new SEAFARER brings us back to the essentials. The range has also been expanded, with new models and thicknesses. It has everything you’re looking for, and more. 

The SEAFARER brings us back to what makes a good wetsuit- nothing more, nothing less: warmth, comfort, durability. It’s a no-bullshit wetsuit with MANERA’s renowned fit and construction.

If you are looking for a high-performance wetsuit at an affordable price, this is the right choice.

Available in mens, womens, and grom styles in a variety of styles and thicknesses, we guarantee you’ll find the suit for you.

Key Features:

  1. Front Zip
  2. X10D fleece Plus
  3. SD2 TAPE 2.0

Building the Revolution X MANERA

Building the Revolution, an “International Community of Surf Shop Supporters”, came together with MANERA’s Sales and Marketing Manager, Austin Benke, to talk all things wetsuits and supporting local shops. Watch the podcast below to learn more!

To protect and maintain this friendly ecosystem, Manera has stayed true to the local shop model for our sales approach. Selling direct or going through corporate outlets would eliminate part of what the brand cherishes. The knowledge of true practitioners is invaluable, and that is why each MANERA product is only sold through a specialty shop or website. That way, everybody can get the best expertise and advice from someone who is in the water every day.” – Building the Revolution

Ever wondered about the inner workings of the Surf Industry? Curious about the perspectives of surf shop owners, buyers, and brand executives? Interested in the creative visions of shapers as they envision the future of surfing? Then check out Building the Revolution! “Each episode, we egage with different personalities from the surf industry to provide you with the freshest insights. Join us as we explore the dynamic world of surfing from various angles.”

Manera Team Rider Braiden Maither, Raises $5,000 for Lahaina & Speaks on Unique Health Condition

Source: STAB Mag 

Maui local, Braiden Maither, raises $5,000 for Lahaina residents, gets thoroughly tubed, and speaks on his unique health condition.

“after filming the above edit Scobey Hotel, he broke his leg doing an air reverse at his ‘local shitty beachbreak’.”

 “It was rough,” he tells me. “I’ve had a bunch of other injuries before, just ligament tears and stuff like that, but getting healthcare here is crazy. I rolled into the hospital at first, and they told me I was fine. I was like“There’s no way, I’m in so much pain.” Then the ortho calls me and they’re like, “Yeah, you need surgery right now.” It was a rough two months in bed, I couldn’t move at all.

Braiden has actually spent a significant portion of his surfing life battling physical ailments, as he was diagnosed with ankylosing spondylitis at 19 years old. 

Despite having a name which sounds like a Dr. Seuss villain, ankylosing spondylitis is actually a sort of arthritis located in the spine, which can sometimes cause the vertebrae to fuse, leading to immense pain.

“I had all these kind of weird symptoms right off the bat. My knee blew up and I couldn’t walk for five months and my shoulder stopped working and all this stuff started happening. I was going in and out of doctors for literally six months trying to figure out what it was, and then they finally diagnosed me. I was out of the water for a year and a half dealing with that. Then, I’ve had recurring injuries, I think partially because it was always hard to get back to a hundred percent. I still deal with it.” 

STAB image

 “I’ve actually used psilocybin, just little microdoses, to keep my mind clear — because I definitely get gnarly anxiety here and there and depression with injuries. I’ve really noticed that stuff helps. It’s just a restart on the system a little bit, like a refresher.

The undertones of this psychedelic dabbling are present in the above claymation scenes, which Braiden says he crafted during his most recent stint out of the water. As we’ve heard from many others, it was more difficult than expected.

I’ve always been drawn to all the Volcom stuff, and then Dane put out that Andrew Doheny part a little bit ago, and they were playing with the claymation. I’ve always wanted to play with it and see. It’s a lot tougher than I thought,” he laughs.

In total, I put in maybe 15 plus hours over time. At the start, it was like four hours of just complete learning and not doing anything, then another four hours to properly get it kind of framed up of how I wanted it, and then probably another four hours of doing it correctly.” “

STAB image

 Last Friday, he premiered the film in the ballroom of the Royal Lahaina Resort — one of the only hotels in Maui who is housing strictly residents who have been displaced by the Lahaina fires. 

150 plus people came out, and we raised almost five grand,” he says, proudly. “I grew up here, so I know a lot of people that got displaced and lost stuff. I know a lot of people aren’t seeing the money from a lot of these things, so I’ve just been divvying it up and sending it to families that I know.”

You can continue to donate on GoFundMe, the fundraising page recommended by Braiden.

Make sure to check out the edit above, and a huge congratulations to team rider, Braiden!

Keep up with Braiden, @westsideofpihi