MANERA AND DANE REYNOLDS ARE FOCUSED ON SUPPORTING SURF SHOPS.

Partnering with pro surfer and surf shop owner Dane Reynolds, Manera is doubling down on our mission to preserve the core surf retail community. As we move into 2025, our focus remains on fostering organic growth, deepening retail partnerships, and promoting sustainability. In an interview with Building the Revolution, Manera’s Sales and Marketing Manager, Austin Benke, discusses why the brand prioritizes surf shops, its plans for the future, and how it aims to uphold its values in an evolving industry.


