Tag: manera

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A conversation with Kyan Yang & L8night with Choccy

Kyan Yang sets himself apart not only by his smooth style and effortless surf, but also by his colorful and fun boards. Kyan is already a USA junior national team member and is hungry for more. In the meantime, and while away from competitions, he is often found charging some perfect A-frames on a typical glorious Southern California day.

Tune in to join Manera International athlete Kyan Yang on the L8night with Choccy podcast.

“Our guest is a young ripper from Encinitas. With his smooth style creating effortless surfing, it is no surprise that he already has had huge success at an early age. This USA Junior National Team member has had multiple wins both in the N.S.S.A. and USA Surfing Prime Events.

He recently won the Sun Diego Pro Division and is charging hard on the WQS North America Tour to clinch one of those very few spots for the challenger series. This hard worker is training both in and out of the water and we expect big things to come from him. We welcome Kyan“YANGER“ Yang.”

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We Don’t forget our friends: SUPPORT LOCAL SHOPS

Whether it’s out on the water or in this business, we don’t forget our friends.
In the early days of MANERA, a small network of shops and salespeople in the community helped us grow to where we are today. They have our loyalty, and vice versa.

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To protect and maintain this friendly ecosystem, we have stayed true to the local shop model for our sales approach. Selling direct or going through corporate outlets would eliminate part of what we cherish in this field. The knowledge of true practitioners is invaluable, and that is why each MANERA product is only sold through a specialty shop or website. That way, everybody can get the best expertise and advice from someone who is in the water every day. 

Additionally, shops are the heart and soul of the local surf scene. Everything often starts there: events, competitions, or even a grom’s first sponsor. Tight-knit communities frequently blossom and prosper around them.

By committing ourselves to this community of local, specialized shops, we aim to help our customers enjoy an authentic experience and product, all while sharing the stoke of watersports.
We want kids in 20 years’ time to walk in and experience these shops the way we all did. Our decision to support local shops is much more than a sales strategy; it is a commitment to our culture.

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Seafarer: The go to wetsuit

 Reliable from mid-season to early winter, the SEAFARER 4.3mm is probably the wetsuit you’ll use most often all year round.

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The SEAFARER brings us back to the essentials of what makes a good wetsuit, nothing more, nothing less: warmth, stretch, durability. It’s a no-bullshit wetsuit with Manera’s renowned fit and construction.

If you are looking for a high-performance wetsuit at an affordable price, this is the right choice.

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Some areas are very sensitive to friction, tensions and tearing. All MANERA wetsuits have been designed with a demanding brief including:

. Avoiding seams in tensions area, to maximize flexibility and strength.
. Making sure the seams are stretched vertically and not sideways.
. Removing seams from friction areas, which avoids rash and increases stretch capacity.
. Reinforcing strategic parts and panels right where it needs to be.

The neoprene layers are glued together and then “blind-stitched” (the needle does not go through the neoprene layer completely). In addition to being 100% waterproof, this type of stitching offers a high level of flexibility.

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Core Principles: Manera Presents its Brand Values

At MANERA, passion is our fuel and our Core Principles are our guide. Our brand is a reflection of these values and of who we are. With this identity and sense of purpose, we build relationships, innovate, and challenge the limits of our own creativity each day. Over the coming months, we will introduce each of our Core Principles, and dive into their significance to us.

CORE PRINCIPLES
Introduction

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0 – Introduction

1 – Stay Salty, No Matter What

2 – Support Local Shops

3 – Quality is our Specialty

4 – Marketing for Inspiring

5 – Stay Green

6 – Keep it in the Family

Our brand is a reflection of who we are.

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Stay Toasty: New 7mm Magma Booties

The Magma boots are made for cold and windy winter days.
Their Magma+ fleece acts both as an insulator and heat generator, and its fast-drying time prevents bad smells.

There is no toe separation. This brings better comfort and more warmth as the toes are all together. The sealing print around the shin brings a better grip between the wetsuit and the boot, and prevents the wetsuit’s leg from rolling up.

Foot support is essential to get a comfortable and performing neoprene boot. Our boots feature “SIDEWALLS” on each side of the foot to maintain it. We also use a stiffer neoprene around the front of the foot in order to hold the boot structure.

Last but not least, Manera soles are super thin in order to keep a direct and precise contact between the foot and the board. The micro-spikes on the sole provide a perfect grip on wax or on a pad.

Browse Magma Bootie Selection

Sizes Available: 7mm Round toe, 5mm Split toe

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Braiden Maither, Lifeline – Indonesia

“I don’t know if you’ll be able to surf again, let alone walk normally.”

No surfer ever wants to hear that, and certainly not a teenager in his prime. For 18-year-old Braiden Maither, it felt as if the doctors just pulled the rug out from under him.

Born and raised on Maui in Hawaii, Braiden started surfing at a young age, with his father showing him how to stand on a board at the age of two. At 10, he got his own surfboard, and the sport became his way of life.

He quickly started competing, and by the age of 18 had already been part of the WSL Qualifying Series for a few years. His future seemed almost all mapped out, until that fateful day. It took six months to get the correct diagnosis.

Six months of hundreds of doctor’s appointments, MRIs, scanners, and going through every test under the sun. Ankylosing Spondylitis. A rare form of arthritis affecting the spine, which with time thins and narrows to the point of never being able to walk again. 

Now eight years later, Braiden has just returned from a laid-back, three-week surf trip with his friends in Indonesia. The southeast Asian nation is undoubtedly his favorite place in the world besides Hawaii. He is drawn by the locals, the food, the landscapes, the 17,000 islands, and of course the waves.

On this recent trip, he and his friends explored the Mentawai Islands. Every day, they grabbed their boards, hopped on a speed boat, and tried to find the best surfing conditions for that day.

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Welcome to the team, Kyan Yang

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Kyan Yang sets himself apart not only by his smooth style and effortless surf, but also by his colorful and fun boards. Hungry to make his mark, he loves to compete and is already a USA junior national team member.

“I originally started skateboarding at a young age and was very passionate about that. Then, I took up surfing because my friends were joining the middle school’s surf club. Slowly, it became more about surfing and less about skateboarding. Now, all I do is surf.” – Kyan Yang

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