Introducing the Wetsuit Brand Dedicated to Keeping Core Surf Culture Alive

Source: Wavelength Mag

Remember the feeling the first time you walked into a surf shop?

The smell of wax and fresh neoprene. The glint off the boards that lined the racks. The otherworldly surfing beaming out of a screen overhead and the local luminary talking story in the corner. 

Since time immemorial, the surf shop has been the terrestrial centerpiece of our local communities. A place to convene, trade tales, and glean insights on the best local banks and the chance of scoring them tomorrow. Somewhere to examine cutting-edge new gear close up, and get advice from the sage, but skeptical proprietor, who’s seen more wetsuit re-designs and leash innovations than you’ve had hot dinners. 

Of course, the surf shop’s oeuvre has shifted a little in recent decades. Now, many specialist retailers have grown an online arm too. But, their role within the community remains much the same. In fact, as surfing booms and mushrooms into an ever more mainstream version of itself – where fast fashion juggernauts like Primark feel bold enough to throw their hats into the wetsuit-making ring – the existence of core surf shops, run by surfers and stocked with independent, surfer-owned brands is more vital than ever. 

That’s just one of the reasons high-quality hardware specialists Manera have put them right at the heart of their business model. As an increasing number of watersports brands have sought to cut out shops entirely by selling to their customers direct, Manera have gone in the complete opposite direction – becoming the only big wetty brand to sell solely through selected specialist retailers. Why? It all comes down to their principles.

See, Manera is a family business – created initially as the accessories arm of the wildly popular wind-sport brand F-One, established by Raphaël and Sophie Salles back in 1994. In 2012, the couple’s son, Julien Salles, came on board as brand manager, leading Manera’s first forays into the world of surf-specific wetsuits. In the early days of the company, a small network of shops and salespeople were integral to its success, with the loyalty and trust developed in those years holding true ever since. “It’s why we’re here today,” says Julien, “so, we decided we should respect that and make sure a good shop never disappears.” 

One of the examples that looms largest for him is Side Shore, a brick-and-mortar store located in northwest France. They’ve been selling F-One and Manera since the very beginning and for Julien, they represent all the ways in which a shop can be a pillar of the community. As well as sharing their unparalleled knowledge of the region, they organize events, run a repair service and nurture up-and-coming local talent through sponsorship.

While the brand’s approach is designed to look after industry partners like them, it also holds significant benefits for the customer. Beyond ensuring surf shops will still be there when you need them, it’s a great way to guarantee the quality of the product. Because, rather than hiding in the brand’s own warehouse waiting for an online sale, each of Manera’s products are handled and approved by dozens of watersports-loving shop owners around the world, who of course, are only going to stock the best for their customers. With each and every Manera wetsuit, as well as maximum flex, X10D fleece, and thermal protection, you’re buying into a commitment to keep core surf culture alive.

Style on Land, Performance on Water

With 3 boardshorts models each with unique cuts and materials, we’ve got something for every surfer, whether you wear them in or out of the water.


Our most technical boardshort of the range is now built in coconut fibers!

Coconut is widely used in the food and cosmetic industries, and once the inner portion has been used, the shell is just thrown away.

We turned these coconut fibers into activated carbon, which happens to be a fantastic boardshort material. 

We use a PFOA/PFOS-free durable water repellent, as these chemicals are very persistent and harmful to the environment once released into the ocean.

– MID LEG 20″ –

Squareflex Technologies


Its 4-way stretch is worth just as much as any modern technical material out there. The Squareflex will meet your every move.


Recycling waste prevents the use for new raw material. Furthermore, coconut fibers are blended with recycled polyester to create a performing and eco-friendlier boardshort.

Waterproof & Dries Fast

Activated carbon doesn’t hold water; thus, the Squareflex dries fast and stays light and comfortable. The wet fabric doesn’t stick to your legs, which avoids rashes in unpleasant locations.

Prevents Bad Smell

One of activated carbon’s main properties is to prevent bad smells. Yes, even when stuffed for days in the back of your car. It puts an end to smelly boardshorts that you’ve been forgetting to dry for a “little while.”

Strong & Durable

Our boardshorts are not made to spend the day by the swimming pool, and this one is no exception. The coconut fibers blended with recycled polyester create a very strong material that will follow you for many trips under the sun.


The HAAPITI’s got style but doesn’t sacrifice on technique. It uses a performing 4-way stretch fabric and the material repels water like a charm. They work great when worn both in and out of the water. For our new collection, the HAAPITI is back with a slightly shorter cut and a bit narrower fit.

– MID LEG 18″ –

Haapiti Technologies

Water Repellent

All of our boardshorts receive the same ultra-performing hydrophobic treatment. They stay light while riding and dry fast while on land for ultimate comfort.

4-Way Stretch

Think of a stylish boardshort with the characteristics of a technical one. The 4-way stretch brings style without scarifying stretch, so you will enjoy your boardshort both in and out of the water.

Strong and Durable

Our boardshorts are not made to spend the day by the swimming pool. The thick polyester yarn of the Haapiti will follow you everywhere all year-round.


The Gambas is built in a fine ripstop material that is stretchy, light and stays dry. Its design is timeless. It is cut a bit shorter to fit just above the knee and has been tried and proven on the water and for post-session beers.

– MID LEG 18″ –

Gambas Technologies

Fast Drying

The Gambas is made in a fast-drying fabric; thus, it doesn’t stay wet and heavy once on land.

Strong and Durable

Our boardshorts are not made to spend the day by the swimming pool. The thick polyester yarn of the Gambas will follow you everywhere all year-round.

4-Way Stretch

Think of a stylish boardshort with the characteristics of a technical one. The 4-way stretch brings style without scarifying stretch, so you will enjoy your boardshort both in and out of the water.

FUN FIRST – Episode N°3 

Why not try something completely different this time?” With a slightly unconventional approach, the project “Fun First” was thus born as two childhood friends set out on a mission to find the most uninviting, atypical, and overlooked waves all over the region. They aimed to prove that fun is possible anywhere, even if the spot doesn’t look ideal at first sight or if the weather is dreadful.

A Lightweight Poncho for Summer and Travel

Our Bamboo Poncho has been considered the best for quite a while now. We did’t make any compromise during its conception and used 550gsm high-quality fabric only.

We now offer a 30 percent lighter alternative for summer or for traveling, so we have designed the Summer Poncho with the same bamboo fabric in 380gsm.

We chose bamboo fabric for mainly two reasons:

The bamboo material has many great characteristics:

  • Ultra soft feeling
  • Absorbs water three to four times better than regular cotton
  • Dries twice as fast as other materials
  • Naturally bacteriostatic
  • Naturally hypo-allergenic

 And a reduced impact on earth

  • Grows without fertilizers and pesticides
  • Bamboo farming needs four times less water than cotton
  • Absorbs 30% more CO2 than a tree, creates 30% more oxygen
  • Prevents deforestation: Can grow 1 meter per day
  • Prevents erosion because of its long roots

Manera’s 2022 Summer Collection is Out Now!


Find your place in the sun with MANERA’s Spring Summer 22 collection. Find out more about our new products, perfect for the upcoming warmer weather!


Don’t get cold when it’s warm out there.


Style and performance in and out of the water.

Neoprene tops

Built like a wetsuit, without legs.


Never forget the essentials.

Wetshirts softshell & wetshirts sunshell

Summer ponchos


Stay comfy out of the water.


Grab the best adventure partner out there.

Manera Welcomes Braiden Maither

Growing up on Maui, surfing quickly became his way of life. However, his career came to a screeching halt when he was diagnosed with a rare and crippling form of arthritis at 18. Simply walking was painful, and he was told he might never surf again.

Braiden defied the odds, and he can now spend countless hours on his board. He also loves to capture and show these authentic moments that he will never take for granted again. Whether on the water or at home editing footage, Braiden is driven by his passion and creativity.

HOMESPOT: Ironwoods (Oneloa) Beach in Hawaii. 
FAVORITE MOVE: Alley-oop and Tubes! 
DREAM WAVE: Indonesia, or home on a windy day with no one else surfing. I try to avoid crowds, so anywhere without too many people is great. 
3 REASONS TO GO SURFING: Mental health, creativity, happiness. Those three things keep me coming back to surfing. 
INSPIRATION: Anyone creating cool things, or looking at life with a cool perspective. From music to art to surfing, if you found your own lane, I support it! 
FAVORITE MEAL: Mexican or Thai food! Hard to go past those.

“ Whether on the water or at home editing footage, Braiden is driven by his passion and creativity. ”


Can you tell us a bit more about your passion for surfing?

Surfing keeps me alive! Mental health is big nowadays, so being able to be surrounded by nature for most of my days is so helpful. It allows me to express all my creativity out on the water, and then back home when editing and making films with my footage. It encapsulates my life perfectly!

You just won the lottery, what would you do first?

Invest a portion in Property’s NFT and Bitcoin! Then fund the rest of my travels to make an insane surf movie!

Next destination?

Indonesia hopefully whenever the borders open! Otherwise, Mexico or France!

“ Surfing keeps me alive! ”

What’s the most amazing thing you’ve experienced?

Anytime I get to surf by myself in above-average waves, it’s like a spiritual experience of being connected to the ocean. It’s hard to beat!

What are you doing during a day without wave?

I try to stretch and recover. I also organize footage I collected over the last swells. Driving RC cars is pretty fun too!

Braiden’s Favorites: