Stay WOMANERA


A WOMANERA’s mission is to inspire.
Inspire a grom to take her first kiteboarding lesson.
Inspire a young woman to surf her first wave.

Join the WOMANERAS and get out there.

“Being part of this story with so many
amazing and inspiring women motivates me
to want more and more.”

– Marcela Witt

JULIETTE LACOME

I find that women in surfing, or indeed in any water sport, have taken on a much more important role than they did a few years ago.

Before, looks were one of the most important factors if you wanted to succeed as a woman.Now, performance is much more significant.

There’s a lot more respect and opportunities opening up for us. In fact, it should be normal for everyone to be considered in sports. Past generations and even still today’s have had to fight to get the same Prize Money and recognition as men. It’s not perfect yet, and there’s room for improvement, but it’s a good start.

MÔ CHAUVIN
 

In the water, we’re all united by the same passion, the same energy that drives us to surpass ourselves and live each moment to the fullest.

Women bring a certain finesse and creativity that enriches the riding world. I’m convinced that the future will be increasingly inclusive, with great opportunities for all those who dare. It’s the woman era!

SANNA HORVALLIUS

It took me a while to confidently believe that I belonged in the water. Once I did, it influenced how I held myself on land more than I could have ever imagined.

Our oceans hold a lot of space for anyone who is willing to invest time, no matter how you do it.  It’s common ground. For me, it is not so much about what gender you are, but rather what attitude you have.

As a woman, it’s for sure challenging sometimes. But the top woman in the world is doing such a great job pushing the limits and changing the narrative on what women surfers are. So rather than focusing on what men think about us, I choose to focus on how hard we, women of the seas, are working to push women surfing forward. What the women did at pipeline earlier this year has inspired me so much and expanded the thoughts I had for myself!

I’d rather focus on the positives and the opportunities ahead. More and more communities are created by women for women, with the purpose of believing in our place in our oceans. That just fills my soul so much! It is so inspiring.

JUSTINE DUPONT

For me it isn’t a question of men or women, it’s more a question of will.

To perform, it’s more about striking a balance between motivation, technique, strength, flexibility, experience, mindset, being well-surrounded, etc. The important thing is to feel like you belong and to feel good there. As far as I am concerned, I belong on the wave.

MIA MCMAHON

Being a woman in surfing has meant constantly proving I belong.

Early on, I had to fight for waves, for respect, and for space in a lineup that wasn’t always welcoming. I’ve had moments of frustration—getting overlooked, underestimated, or dismissed—but those moments also made me stronger.

Women in action sports bring more than just talent. We bring resilience. We bring community. We bring change. We push through the doubts, support each other, and demand the same respect and opportunities as men.

But beyond strength, there’s something undeniably beautiful about the way women move in sport. There’s a grace, a flow, an artistry that is uniquely ours. Whether it’s the way we draw lines on a wave, the way we navigate risk with instinct and intuition, or the way we balance power with elegance—femininity in sport is not a weakness, it’s a force.

The future is ours to take. More women are charging bigger waves, claiming more space, and rewriting the rules. We’re not asking to be included anymore—we’re already here, and we’re not going anywhere.


MARCELA WITT 

Passion, dedication, persistence, emotional balance, patience … These are some of the qualities an athlete needs to strive for.

But what about being a woman in this sport? Sometimes, I wonder if it is harder to get on the podium or to be respected. We are not only judged on our performances, but also on our clothes, our bodies, the way we talk, with whom we socialize, our sexual choices, and even how we spend our money.

We are a minority in this sport, although not for being more fragile or because we chose different sports than people expected when we were children. The first marathon took place in 1896, but no women were allowed to participate. It took almost a hundred years for that to happen. The first woman only participated in a marathon in 1967, but she did not mention her gender when she signed up. It is only in 1972 that women were allowed to take part in the marathon events.

Like Athenian women who were forbidden to participate in any sporting event as competitors or spectators (under death penalty), we were supposed to dedicate ourselves to our household, husband, and children.

In 2021, we are still far from equality in sports, from being respected to getting paid equally, and that is because of our gender. We have progressed a lot lately, and we are slowly but surely making room for ourselves. Several sports already offer the same prize money, like in tennis or surfing.

I have seen more and more women in the water. I feel we are breaking down many barriers, but we still have a long way to go.

This sport made me a much stronger and more independent person. I have travelled around the world as a kiteboarder, and I feel the joy and pain of being a woman in the water. And in the end, after all, it’s beautiful!

This is just the beginning and being part of this story with so many amazing and inspiring women motivates me to want more and more.

CHARLOTTE CONSORTI

Women are just as committed. They ride the same storm, the same waves, the same gusts, but they will always set themselves apart with this hint of softness that emanates from them.

Women in the riding world bring aesthetics into the sport. Often less physical but more technical, their tricks are more fluid and prettier.

Upcoming: OFF THE LIP Canada Super Grom Comp

 The very first “OFF THE LIP” Canadian groms surf circuit is here, located in Tofino, British Columbia! Here at MANERA, we are passionate about supporting youth in their surfing, progressing their skills and knowledge through competitive surfing, mentors, friendships, and more!

Here are the official SUPER GROM Winter dates for 2025🏆

March 8 & 9th
April 12 & 13th (The final, subject to change)

U10 | U12 | U14 | U18| Open

You can register for any of the three events; however, for the overall championship rankings, the competitor who has participated in all 3 events most likely will have higher points in the circuit. At the end of all 3 events the champion of each division will be crowned.

Building the Revolution: Manera & Dane Reynolds Back Core Surf Shops

MANERA AND DANE REYNOLDS ARE FOCUSED ON SUPPORTING SURF SHOPS.

Partnering with pro surfer and surf shop owner Dane Reynolds, Manera is doubling down on our mission to preserve the core surf retail community. As we move into 2025, our focus remains on fostering organic growth, deepening retail partnerships, and promoting sustainability. In an interview with Building the Revolution, Manera’s Sales and Marketing Manager, Austin Benke, discusses why the brand prioritizes surf shops, its plans for the future, and how it aims to uphold its values in an evolving industry.

Dane Reynolds X Manera

MANERA Salty News January ’25

Discover our latest film following the journey of Maxime Chabloz through various French lighthouses as he makes his way to Finistère in Brittany. To the end of the world.

You can also read more about the whole adventure on our website, and hear from some of the lighthouse keepers and other seafarers Maxime met in our latest podcast series (in French only).

MANERA x CIRCULAR FLOW

Recycling neoprene had been a challenge, until now!
Our partnership with Circular Flow comes to fruition.

Discover our new, recycled Car Seat Cover, made entirely from nenoprene, a 100% recycled and recyclable neoprene solution.

  • 100% Recycled, comfortable neoprene
  • Protects your seat from water, salt, and all sort of smurges
  • No need of straps or elastics: The inside material is made to stick to the seat
  • Easy to set-up and remove
  • Protect your car and participate in the circular economy at the same time.

What happened in the Salty Community?

No. 1

Last summer, Juliette Lacome faced a major ordeal: a surgery to remove a bone tumor, followed by a six months recovery. In her latest edit, the French surfer lets us in on this journey as well as the process of returning to surfing and to the ocean, her happy place.

I’ve learned a lot about myself, about life too. I can handle things a little bit more after going through this. At the end of the day, I’m just happy to be back in the water doing what I love.

No. 2

Lasers, smoke machine, wave pool, and sick surfing.

Opened last year, the “O2 Surftown Muc” wave pool in Munich is already attracting pro surfers, such as our very own Brendon Gibbens. He, along with Chippa Wilson and William Aliotti, took to the water at night and released the edit “BLITZ!” about their nightly adventure.

No. 3

I thought it was cool to align with MANERA as a small family-owned business that supports surf shops, which I think are the core of each surf community. As a shop owner, it just made sense for me, and their dedication to that I feel is really important in surfing right now.” – Dane Reynolds

#supportyourlocalshops

No. 4

Definition of stoked has been redefined by Sanna Hörvallius. (@gypseatoes)

No. 5

NOT EVEN COLD

We kept the SICKOS team warm and cozy this winter as they took on the Arctic waters!

Stay Salty!

MANERA Salty News December ’24

What an amazing year we had in the F-One & MANERA community! We’re bubbling over with excitement over the new year and these 365 new days to create unforgettable salty memories. Bring on 2025!

What happened in December?

Welcome Dane!

Dane Reynolds needs no introduction in the surfing world. Born and bred in southern California, he is known for his “go for broke”, intuitive, progressive and explosive style, making him one of the most exciting and imaginative surfers today. Always following his intuition, everything he does has his own electric style, whether tearing down a wave or making surf films. MORE ABOUT DANE

Scan the Product

“Scan the product” is a series of short videos explaining how we built our product ranges and their characteristics. Discover our neoprene range, featuring the Seafarer, X10D and MAGMA wetsuits.

What happened in the Salty Community?

Maxime Chabloz is the 2024 Kite Freestyle World Champion!

I’m world champion, that’s all I can think of right now. It’s something I’ve been dreaming about since I discovered kiting. I think I was seven years old, and I wanted to be the best kiter in the world. It was my biggest dream in life, and it finally happened. It’s been such a journey. But the longer the journey, the sweeter the victory.

Charles Brodel made history by being the first rider on a hydrofoil to compete in the Red Bull King of the Air 2024! 

Charles was undoubtedly the talk of the town as he pushed the boundaries of Big Air kiteboarding, delivered massive tricks in epic conditions, and took on the runner-up of the event in round 3.

Justine Dupont participated in the Eddie Aikau Big Wave Invitational for the second time, held in Waimea Bay on December 22, charging massive waves and, at times, dealing with equally massive wipeouts. Justine was amongst the 10 waterwomen invited to this mythical big wave event.

I’m happy that I went for it,” she said. “It was my goal to go on a big one. I couldn’t make the drop; I’m so bummed. I’ve never really wiped out on a big one paddling — but I did it during The Eddie Aikau. Next one I want to make it. It’s amazing to be part of this event.” – JD

Need something to watch this month?

Fun First

Coming from an authentic surf family, Ian Fontaine has however managed to develop his own surfing style. His family instilled in him a love for the ocean and a passion for competition from a young age; both have never wavered. His brothers were his first coaches and without them, he would have likely ended up playing football.

Ian Fontaine continues to explore the coasts of his dear Brittany in the search of some wild spots and fun waves to tackle. And although the videos are in French, the language of surf is fairly universal!

WATCH NOW

Stay tuned for more!

MANERA in the PNW: The All Spruced Up Premier

@nehalemsurfworks

Manera was proud to be apart of “All Spruced Up”, a film focused on highlighting a group of dedicated female surfers in the Pacific Northwest region. The PNW is known for beautiful scenery and empty waves, but that comes with the cost of harsh terrain and challenging wave conditions practically year round. These for women showcase what it means to be dedicated surfers on the Oregon coast. Manera worked with a new retail partner Nehalem Surf Shop to bring the local surf community together for a very special evening! 

MANERA x Nehalem Surf Works

Athletes – Jen Yih (@jenniferyih) Sophia Knox (@kookwithakamera) Kelly White (@wonderingpinecone) Toni Aguiar (@_toniaguiar) 

The girls will be premiering the film at the Queen of the Point surf and film event in Canada! Make sure to check it out!

MANERA: Back to Essentials- The NEW Seafarer

The new SEAFARER brings us back to the essentials. The range has also been expanded, with new models and thicknesses. It has everything you’re looking for, and more. 

The SEAFARER brings us back to what makes a good wetsuit- nothing more, nothing less: warmth, comfort, durability. It’s a no-bullshit wetsuit with MANERA’s renowned fit and construction.

If you are looking for a high-performance wetsuit at an affordable price, this is the right choice.

Available in mens, womens, and grom styles in a variety of styles and thicknesses, we guarantee you’ll find the suit for you.

Key Features:

  1. Front Zip
  2. X10D fleece Plus
  3. SD2 TAPE 2.0

Building the Revolution X MANERA

Building the Revolution, an “International Community of Surf Shop Supporters”, came together with MANERA’s Sales and Marketing Manager, Austin Benke, to talk all things wetsuits and supporting local shops. Watch the podcast below to learn more!

To protect and maintain this friendly ecosystem, Manera has stayed true to the local shop model for our sales approach. Selling direct or going through corporate outlets would eliminate part of what the brand cherishes. The knowledge of true practitioners is invaluable, and that is why each MANERA product is only sold through a specialty shop or website. That way, everybody can get the best expertise and advice from someone who is in the water every day.” – Building the Revolution

Ever wondered about the inner workings of the Surf Industry? Curious about the perspectives of surf shop owners, buyers, and brand executives? Interested in the creative visions of shapers as they envision the future of surfing? Then check out Building the Revolution! “Each episode, we egage with different personalities from the surf industry to provide you with the freshest insights. Join us as we explore the dynamic world of surfing from various angles.”