Tag: alt

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Manera’s Alt Range Wetsuit Redefines Performance, Warmth, and Sustainability

Source: American Surf Magazine

American Surf Magazine sat down with MANERA surfer Pete Devries, a nine-time consecutive Canadian Men’s Champion and winner of 2009 Cold Water Classic from British Columbia. Pete, titled “the ultimate cold-water surfer”, took some time to get into the characteristics and benefits of the ALT wetsuit.

The Alt Range — ALT stands for Alternative — is a greener alternative to conventional wetsuits with performance in mind. 

Each wetsuit is made from 100% natural YULEX rubber. Because natural rubber is a renewable resource, it ensures a reduced environmental impact as well as a long-term supply stability.

“If there’s anyone who knows wetsuits, and if there’s anyone who knows Manera’s wide range of wetsuits — including the Alt Range — it’s Pete.” (ASM)

A glimpse into the Q & A session:

ASM: “What are a few qualities of Manera’s wetsuits overall that stand out to you?”

Pete:  “I think the biggest thing that stands out about Manera’s wetsuits is the durability. They are just so solid — and made to last. 

I’ve never once had a seam open up or blow out in the 5 or so years I’ve been wearing Manera. The craftsmanship is great!”

ASM: “The wetsuit market today is crowded with products. What differentiates Manera’s wetsuits from other options?“

Pete: “With Manera, there is enough stretch, durability, and warmth. It’s really the perfect combination.  If you want a suit that feels great and actually lasts I’d suggest you give Manera a try.

The thing I hear time and again is how with certain brands on the market they feel amazing when you first put it on, but after two months the suit is completely blown out and over stretched … then the seams start to go. Manera’s wetsuits just last.  

I’ve talked to a bunch of people in the lineups around home that love them and are super happy to have given them a chance.”

ASM: “The Yulex Pure is natural plant based rubber that is a cleaner alternative to petroleum. Do you have any thoughts on this topic, knowing that you’re surfing in sustainable and green-product compared to other wetsuit companies?“

Pete: “I think anything we can do as individuals to impact the environment in a positive way is amazing. 

It’s no secret traditional neoprene is not good for the environment, so anything we can do to get away from it is great.

I’m happy Manera takes pride in working to make products that are more environmentally sustainable. Hopefully one day the whole wetsuit market will be more sustainable.”

ASM: “Wetsuits have to be flexible to allow you to do what you want on a wave — as far as flexibility and performance are concerned, what are your thoughts about the suit?“

Pete: “I really feel like they are the perfect combination of flexibility, performance and durability.  There is a fine line between each and I am really happy with the way they feel.  

Manera wetsuits do everything I need them to do.”

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Shop the ALT

KEY FEATURES:

1 Front Zip

2 Yulex Pure®

3 SD2 Tape 2.0

4 Back knee emboss

5 Water strainer

Shop the ALT
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MANERA x YULEX: Making Waves in Sustainable Surf Retail

In this interview, Liz Bui (Yulex CEO), Kyrrha Martin (Yulex Director of Sales), and Austin Benke (Manera America Sales & Marketing), discussed Manera’s unique business model. They shed light on Manera’s commitment to selling exclusively through surf shops, highlighting the community and environmental benefits of their in-person approach over online sales.

“There are a lot of things to like about Manera, including their wetsuit development created with 3D technology and designed not by a wetsuit designer but by a compression garment designer. But I think where they had me was that they don’t sell their products online (no D2C) but in selected surf shops.

In my opinion this is important for 2 reasons: Community and Environment. Local surf shops have been the cornerstone of the surfing and watersports industry for decades. Most are privately owned and always open- working tirelessly and making smaller margins than consumers appreciate. It’s the place where like-minded people meet up, share experiences, and have a receptive audience. Your local surf shop is also active in their community, contributing to and hosting school and beach events for example.

Manera’s business model of in-person, surf shop, experience only is also better for the environment when you consider packaging and transport. It’s the CO2 emissions from the millions of tons of plastic wrapping, to the billions of trees that are pulped to produce the millions of tons of shipping cartons- and a very small percentage of this actually gets recycled or reused. Then consider the transport of goods and the CO2 emissions generated by e-commerce alone- consumers demand fast delivery and free returns- neither is good for the planet. By one calculation, in 2020, the shipping and return of products accounted for 37% of the total GHG emissions. Yowsa! I know in this age of e-commerce it’s hard not to survive as a business without an online store. I obviously get that too – but how can we do better?

So kudos to MANERA for intentionally swimming upstream. Surf shops and the environment are better for it.”

– Liz Bui

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ALT stands for « Alternative ». We have built a greener alternative to conventional wetsuits, with performance in mind. It features a 100% natural YULEX rubber, tapped from FSC-certified Hevea trees forests. All jerseys are recycled, and the wetsuit features all our other standard sustainable processes.

The performances of the ALT are close to a MAGMA’s. We believe the ALT represents a new generation of high-performance wetsuits that has a more reasonable impact on the planet.

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Shop the Alt
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ALT stands for « Alternative »

It features a 100% natural YULEX rubber. Unlike finite resources like oil and limestone, natural rubber is a renewable resource. Directly tapped from FSC-certified hevea forests without cutting them down. The performances of the ALT are close to a MAGMA’s. We believe the ALT represents a new generation of high-performance wetsuits that has a more reasonable impact on the planet.

Discover the ALT
Watch Video

Unlike finite resources like oil and limestone, natural rubber is a renewable resource. It ensures along-term supply stability as well  reduced environmental impact. 

The new MAGMA recycled is knitted with 45% recycled polyester. Its fleece insulates and keeps you warm even during the worst winter days.

    
Assembled with 100% recycled nylon, the inside jersey is a key part of the wetsuit, being in direct contact with the skin.

 SD2 tape 2.0 is an innovative process that brings more durability, waterproofness and flexibility to our wetsuits.

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Manera Presents New Wetsuit Series ALT x Yulex

#NotEvenCold

Designed to brave the cold even at 79 degrees north.
Discover now some of our new Fall/Winter collection in your local shop and online. Our collection will be released as the wind blows, unveiled piece by piece, over the coming weeks.

ALT stands for « Alternative ».
We have built a greener alternative to conventional wetsuits, with performance in mind. It features a 100% natural YULEX rubber, tapped from FSC-certified Hevea trees forests. All jerseys are recycled, and the wetsuit features all our other standard sustainable processes.

Shop the ALT

HIGH PERFORMANCE NATURAL RUBBER

Yulex Pure®

Yulex Pure® is a natural plant-based rubber that provides a cleaner alternative to traditional petroleum or limestone-based neoprene. The Yulex® company partnered with FSC-certified Hevea tree plantations to harvest crude rubber, then uses its unique process to transform it into a 99% pure solid natural rubber.

Follow the release of our
collection piece by piece…

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